Taking the spin out of PR.
The Oyster Collective brings together decades of PR expertise across multiple sectors to help business owners, in-house marketing teams and individuals to confidently create and activate impactful, positive PR and marketing initiatives.
Whether you want to join our membership community, use our Smartkits or have a sounding-board, the Oyster Collective is here. We’re fuelled by connection, not competition.
Join us and unlock what the pros already know and connect where PR minds grow.
Membership
Great PR is built, not improvised. Collective membership is for people who want to do PR properly, with access to insider tips, practical tools, clear guides, and sounding boards that help you make confident decisions and move forward with intent.
Collective Plus is designed for people who want PR to work harder for their business. In addition to full membership access.
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Public relations doesn’t have to be overwhelming — and it’s certainly not rocket science. This guide breaks down the core principles of PR into simple, actionable steps, giving you the tools to confidently manage your brand or organisation’s image, build visibility, and drive meaningful growth.
What’s included:
The role of PR and how it fits in the wider marketing mix
An overview of the earned media landscape
Golden rules for getting started
People will always have an opinion on your brand or product. Your role is to help shape that message, so where do you start?
Right here with our Smartkit that will help you make sure you’re saying the things that matter for your business and audience! It’s designed to give you the clarity and confidence to communicate what really matters to your business and your audience.
What you'll get:
What is your brand script and how to create it
How to shape your key messages so they land
Worksheets with the key questions you need to get started
Free Smartsheets
A free, simple checklist to help you stay on-message and in the media.
A free, quick sense-check of the best places to tell your story.